Living Amazon

About the Amazon

Because nature and all things natural are so important to us, we want to help mother earth as best as we can.

The Amazon River is the largest river in the world. 20% of Earth’s fresh water that enters the oceans comes from Amazon, which helps reduce salinity in the ocean water. The Amazon River surrounds the entire Amazon Rainforest and covers territories belonging to French Guiana, Suriname, Guyana, Bolivia, Ecuador, Venezuela, Colombia, Peru and Brazil.

The river aids in the maintenance of the Amazon Rainforest, which is the largest rainforest with 16,000 tree species and 390 billion individual trees.  

More than 3000 species of fish have been identified so far in the Amazon basin and more are being discovered every year. The famous anaconda can be found in the basin’s shallow waters. Manatees, dolphins, piranhas, electric eels, and otter are just a few of the most commonly found creatures of the Amazon river.

There is so much life and vitality in this massive body of water and the tropical jungle that surrounds it!

Scientists refer to the Amazon as a whole, the “lungs of the earth,” because they both the river and the rainforest play such a key role in the determination of the earth’s climate.

Despite Amazon’s grand importance, it is in dire need of help. Damage is being done daily to this ecosystem resulting in economical effects, felt all over the world.

Why It Matters

No matter what region of this world you are part of, the Amazon plays an important role in our lives.

We feel the effects of deforestation all over the world, as the push for economic growth has become prioritized over long term ecological stability.

Demand for farm lands, food and infrastructure has taken its toll on the Amazon, which is affecting the growth of popular commodities we take for granted such as sugar, soy and coffee.

During the past 40 years, 20 % of the Amazon has been demolished. Since the Amazon creates roughly half of its own rainfall from self-producing moisture, weather is being affected as well. If this deforestation continues, it will not just be the rainforests ecosystem that will suffer consequences, but also the entire world’s weather and rain production.

There are also around tribes of people living in the Amazon forest.  They have lived off these lands for centuries and their livelihood depends on the survival of the Amazon.

By aiding in the effort to save the Amazon, we are helping our own survival and the survival of our planet.


How We Can Help

Despite the damage done to this ecosystem, the majority of the Amazon is still largely intact.  There is still hope in preserving this natural fortress for future generations and the millions of species and people that live there.

At Lica Cole, we want to be part of the solution.

When purchasing our Organic Polishing Paste, proceeds from each sale will go towards protecting the Amazon ecosystem.

As all of our products are made with purest of ingredients, we want to protect nature in its truest form by keeping the Amazon clean, unscathed and thriving.